Yield and Monetization: Web Strategy 2025
Publisher monetization guide covering Web Strategy 2025
Programmatic
Yield and Monetization: Testing Framework AB
Publisher monetization guide covering Testing Framework AB
Yield and Monetization: Subscription Plus Ads Model
Publisher monetization guide covering Subscription Plus Ads Model
Yield and Monetization: Sticky Ads Revenue Impact
Publisher monetization guide covering Sticky Ads Revenue Impact
Yield and Monetization: Social Traffic Revenue
Publisher monetization guide covering Social Traffic Revenue
Yield and Monetization: SEO Balance Revenue
Publisher monetization guide covering SEO Balance Revenue
Yield and Monetization: Seasonal Trends Planning
Publisher monetization guide covering Seasonal Trends Planning
Search & PPC
More stories in this channel soon.
Social Ads
More stories in this channel soon.
Marketplaces
SSP and Exchange: Curated Marketplaces Guide
Expert guide to Curated Marketplaces Guide from exchange builder
Supply Path Optimization: Amazon DSP Preferences
SPO guide covering Amazon DSP Preferences from exchange perspective
Private Marketplaces (PMPs): How Premium Programmatic Deals Actually Work
Learn how Private Marketplaces work from an exchange product leader at InMobi
Open Auction vs PMP: Choosing the Right Transaction Type
When to use open auction versus private marketplace deals
Creative & Formats
Yield and Monetization: Native Advertising Yield
Publisher monetization guide covering Native Advertising Yield
SSP and Exchange: Creative Quality Controls
Expert guide to Creative Quality Controls from exchange builder
Programmatic Native Advertising: How Native Auctions Work
How native advertising works in programmatic from exchange perspective
Data & Measurement
Yield and Monetization: First-Party Data Activation
Publisher monetization guide covering First-Party Data Activation
SSP and Exchange: Reporting Analytics Guide
Expert guide to Reporting Analytics Guide from exchange builder
SSP and Exchange: Data Enrichment Signals
Expert guide to Data Enrichment Signals from exchange builder
SSP and Exchange: Compliance Privacy GDPR
Expert guide to Compliance Privacy GDPR from exchange builder
Supply Path Optimization: Regulatory Impact Privacy
SPO guide covering Regulatory Impact Privacy from exchange perspective
Supply Path Optimization: Data Clean Rooms Link
SPO guide covering Data Clean Rooms Link from exchange perspective
CTV & Emerging
What Is CTV Advertising and Why It Is the Biggest Opportunity in AdTech
Guide to connected TV advertising from an exchange product leader building CTV at InMobi
VPAID vs VAST: Why VPAID Is Being Deprecated
Technical comparison and migration from VPAID to VAST
VMAP Explained: Video Multiple Ad Playlist
How VMAP manages ad breaks in streaming content
Viewability in CTV: Why Traditional Metrics Do Not Apply
Why CTV needs different viewability approaches
Video Completion Rate: Optimization for CTV and OTT
How to optimize VCR in streaming environments
VAST 4.x Explained: The Video Ad Serving Template
Deep dive into VAST 4 video ad standard